The new logo is the first such change since the company dropped the “Hillerich & Bradsby” name from the center of its oval design and replaced it with “Louisville Slugger” in 1980.

The name "Louisville Slugger" was trademarked in 1894, but did not replace the company name "Hillerich & Bradsby" in the center of the well-known and recognized logo's oval until 1980.

The new logo is the first such change since the company dropped the "Hillerich & Bradsby" name from the center of its oval design and replaced it with "Louisville Slugger" in 1980. And the new ...

The new logo is the first such change since the company dropped the “Hillerich & Bradsby” name from the center of its oval design and replaced it with “Louisville Slugger” in 1980.

LOUISVILLE, Ky ... complemented by changes to the iconic Louisville Slugger bat, which is now made with firmer wood and stamped with a new logo. The 129-year-old manufacturer hopes the harder ...

For baseball's Opening Day, Louisville Slugger has a new bat with a new logo. The 129-year-old baseball bat maker is hoping the new, harder bat combined with a more modern Louisville Slugger logo will ...

s opening day will be complemented by changes to the iconic Louisville Slugger bat, which is now made with firmer wood and stamped with a new logo. The 129-year-old manufacturer hopes the harder ...