Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time. More for You.

The Super Bowl 59 logo follows the same pattern, but it also marks the first time the NFL has collaborated with an artist local to the championship city to craft the Big Game's logo.

The NFL has spiced up its logos more since the 2010s. The league used a standard, cookie cutter-type logo during that span but has since added a pop of color and an original design to the yearly logo.

Logos like this one create what Hesse refers to as “ memorability and talk value.” That’s because there’s a “cool” factor to knowing things that might not necessarily be common knowledge.

Tahj Williams became the first local artist to create the Super Bowl logo ahead of the 2025 championship game. Here's what to know about her design. Super Bowl 59 logo: What it looks like, who ...