research suggests that your logo’s design–and specifically its colors–have more bearing on your customers’ opinions than you might think. Neuroscientist Bevil Conway, who has focused his ...

That color choice was very utilitarian since many Holt tractors were used in WW1. But on the nose of those tractors, the original logo was a far cry from the tough, heavy-duty-looking, extra-bold ...

What about Apple, with its iconic logo? Size, shape, font, and other design-related details are factors in a great brand design, but color is critical–it even has the potential to affect ...

Yet, here we are. As we reported previously, Roblox has changed its logo color scheme in certain places to a brighter blue color. It went a bit unnoticed at first, but now, everyone’s noticing ...