Already a fan of the company, she wore a gray Champion hoodie and had a dark blue beanie on top of her twists. “I obviously love the brand,” Satchell said, pointing to the logo on her chest.

The distinctive “C” logo of sportswear brand Champion is now as likely to be spotted on millennial street style stars as it is on athletes warming up on the touchline. The US label marks its centenary ...

But most Champion hoodies aren't just Champion brand. While the familiar embroidered "C" logo graces the wrist of most of the brand's products, most of the hoodies in circulation are branded with ...