However, one of the most important is search engine optimization (SEO)—and, within that, national SEO and local SEO. While the two share some similarities, there are also some key differences.

The basics of local search engine optimization. Discover what local SEO is now, why it’s important, who benefits from it (and who do not).

Local SEO strategies for healthcare practices can be broken down into four main categories: • Google Business Profile Optimization. • Online Review Management.

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and ...

Here are six local SEO tactics you can use to help your business rank higher for local search terms. 1. Title and description tags still matter.

Scott Baradell is CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book "Trust Signals: The New PR." The volume of internet searches for local results is increasing ...

If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand. Local SEO is a lot different from ...

It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses to optimize their web presence to rank for locally specific ...

Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, ...

Local SEO can help you get discovered by people who are looking for a lawyer in your geographic area. It’s a complex topic , but your NAP listing is fundamental—and managing it is pretty ...

Check out a schema markup in action below:. Enter the search query ‘SEO services’ and you immediately get a list of SEO companies in and around your location. This is one type of schema markup you are ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% of consumers who complete smartphone searches visit businesses… ...