Local marketing offers these businesses a way to reach customers within a certain geographic area and tailor their content directly to that audience. Keep reading to learn more about local ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. In the dynamic and ever-competitive restaurant industry ...

You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital ...

USA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large, nationwide. Gannett, which owns USA TODAY and ...

Local business marketing is at a turning point. Smartphones have far surpassed other avenues for local business discovery. Increasingly when people search for a business, the information they’re ...

But did you know that one of the most effective SEO strategies is to target your internet marketing efforts on the local level? Local SEO is a valuable marketing tool because it allows you to ...

Local marketing aims to build a strong presence in the local market, increase brand visibility, attract local customers and drive traffic to physical stores. Local marketing refers to the ...