Gannett's digital advertising and marketing revenue increased 8.5 percent in the second quarter of 2018 to $107.9 million, accounting for 32 percent of total advertising and marketing revenue.

Search Engine Land » SEO » Local » Local Businesses Need To Expand & Refine Advertising Approach Share With consumers leveraging a broader array of online and offline media when searching for ...

Before a conversation about advertising options can even begin, a local business must have a firm handle on three aspects of their operation: 1) demographics of their target customers, 2 ...

Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to ...

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online ...

Consistency is key in content marketing. Local businesses should establish a well-thought-out content plan, including a content calendar, an outline of the types of content to be produced, the ...

When you limit your marketing to local listings in direct mail and newspapers, you’re doing your business a disservice. While these forms of advertising have their place, they aren’t as efficient or ...

The local advertising market is “big and growing,” Schneider said. Citing Bank of America data, she noted today’s almost $4 billion local online advertising spend is projected to grow to ...

Much larger businesses can shell out millions of dollars on ads on all types of platforms, making it impossible for local businesses to compete at the same level with less than half the budget. As a ...