You’ll need to take some responsibility for ensuring your reputation is not just good but also visible. Here are some steps you can take to build and promote your reputation in a local area.

Local marketing allows businesses to reach customers within a certain geographic area and tailor their content directly to that audience. Here’s our guide.

You’ve got to know your demographic. With technology these days, you can target your ads on Instagram, Facebook, and all that stuff using GPS. On Instagram, you can do local-area marketing, but the ...

I went to check out his site, and he’s got an 800 number there, too. A phone number with a local area code is a huge signal of local relevancy, ... 6 Local Marketing Lessons Learned.

Local area marketing is very different to mass marketing and needs a different approach. However, doing it well will generate results, strong word of mouth and ongoing loyalty.

Laurence P. Gottlieb, Westchester County Economic Development director says, “Westchester is not a low-cost area.” Plus, the government is unable to give business incentives because of the economic ...

Going Local: Keys to Grassroots Marketing Local Marketing Ideas The final deadline for the 2025 Inc. Power Partner Awards is Friday, July 25, at 11:59 p.m. PT. Apply now .

Marketing agency TFM Digital specialises in media for franchising and multi-location businesses, so is used to harnessing niche audiences within local area marketing.