You’ll need to take some responsibility for ensuring your reputation is not just good but also visible. Here are some steps you can take to build and promote your reputation in a local area.

Depending on your business, you may need to consider national marketing strategies, local marketing campaigns or a combination of the two. As their names suggest, national marketing involves ...

Local marketing allows businesses to reach customers within a certain geographic area and tailor their content directly to that audience. Here’s our guide.

Enter local-area marketing; brands tailor their businesses to fit the surroundings while also continually engaging with the community. Technological advances—particularly social media—are making it ...

Local area marketing is very different to mass marketing and needs a different approach. However, doing it well will generate results, strong word of mouth and ongoing loyalty.

Marketing agency TFM Digital specialises in media for franchising and multi-location businesses, so is used to harnessing niche audiences within local area marketing.

Local Marketing Strategies That Startups Often Overlook To make the most of local marketing opportunities, build your plan around five key steps.

Marketing and communications firms across the capital region have been announcing expansions in their personnel and, in some cases, offices. Earlier this year, my colleagues Bob Shallit and Mark ...

Indianapolis-based Well Done Marketing is done doing business after 20 years, the firm announced Friday on social media. The company said it would be wrapping up projects for its clients over the ...

Laurence P. Gottlieb, Westchester County Economic Development director says, “Westchester is not a low-cost area.” Plus, the government is unable to give business incentives because of the economic ...