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Premier League champions Liverpool ‘didn’t really have a brand’ before identity overhaul
In Bulletproof’s first full interview on the Liverpool FC brand refresh, agency executive creative director David Beare discusses designing a system that could appeal to fans and business collaborators while evoking ‘scouseness.
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Liverpool ‘Champions’ kit forces site to crash as fans flock to buy £100 piece of historyThe official Liverpool website was forced to implement a queuing system as fans flooded the page to buy their new limited ...
Jamie Carragher has revealed the shocking thing AC Milan did in the dressing room after losing the Champions League final to ...
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