It is also giving out limited-edition cans this month to pay tribute to Liverpool FC’s six phenomenal icons and their jerseys. Related Articles: Tiger Beer and Carlsberg celebrate post 10.30pm ...

UPDATE: Why the New York Yankees Should Allow a Chinese Beer Sponsor on Their Jerseys Liverpool F.C. has struck a new shirt-sponsor deal to replace Carlsberg, according to the Times.The new ...

Carlsberg, a long-standing partner of Liverpool Football Club, have agreed a five-year extension to their iconic partnership until the end of the 2023-24 season.

After 30 years together, Carlsberg had to go big to mark its next decade with LFC. Here’s how the creative agency netted a last-minute winner with an alluring tattoo film.

Liverpool FC and Carlsberg were parting company and from the beginning on the 2010-11 season "Standard Chartered" would be plastered over Liverpool's kit. In April 2010, the new kit was unveiled ...

Liverpool have extended their partnership with Carlsberg for a further 10 years.The partnership is the longest-running in the Premier League, with Carlsberg and Liverpool working together since ...

Here's everything we know about the Liverpool home kit for ... So far Liverpool have seen plenty of success in the new jersey, ... Where the 2006-07 shirt had the iconic Carlsberg ...

Carlsberg has seen all the ups and downs that Liverpool has endured over the last 26+ years and been a constant partner of the Merseyside club. To celebrate the 26-year anniversary, they’ve even ...

Premiership outfit Liverpool FC may be all set to wow their sizeable Malaysian fan base when they take on the national team on Saturday, but many here have been wondering why it took so long for ...

Liverpool FC have extended their longstanding relationship with Carlsberg for a further ten years. The new agreement will bring the partnership to 42 years, which is the longest in Premier League and ...

However, years prior, Liverpool submitted plans for a new £70million ground in Stanley Park, less than 300 yards away from their home, which was scheduled to be ready for the start of the 2005/06 ...