Cool Brands Supply said it has sold footwear and apparel bearing its trademarked logo with back-to-back F's since 2003. The company argued LIV Golf uses a similar logo on hats, shirts and sweatshirts.

Like any prestigious golf club, Augusta National Golf Club has a strict dress code in place for players and spectators alike. While attention has always been placed on what the world's best ...

But after the announcement of the tour's 12 team names, some were rolling their eyes — or scratching their heads — at the names and logos that LIV Golf chose. Here's a look at the names and ...

The logo on Bryson DeChambeau's hat at the 2025 Masters is for his is for his LIV Golf team, the Crushers. DeChambeau is a partial owner of the team (and perhaps even the LIV Golf concept), and ...

MORE: J.J. Watt's first hole-in-one* reignites one of golf's most-heated debates Both entities use the Roman numeral for 54 as their avatar—the nightclub as an allusion to Studio 54 and LIV Golf ...

Think Batman or Superman. They’ve been spotted inside merch tents at LIV Golf events, where Mickelson plays his golf, and are adorned with the logo of the HyFlyers, Mickelson’s LIV team.

The DP World Tour has asked the LIV Golf players scheduled to compete in next month's BMW PGA Championship to refrain from wearing LIV logos on their clothes, according to an email sent to the ...

LIV golfers are teeing ... wearing the Crushers GC logo on his white half-zip. Gabrielle Herzig is a Breaking and Trending News writer for Sports Illustrated Golf. Previously, she worked as ...