Try lots of typefaces with different swashes, swirls, and flourishes from your Custom Shapes library, or create your own, or mix and match swashes from one font to another. After a very little bit ...

Sweden recently commissioned a team of designers to come up with a font to represent the country ... "We say lagom, which is not too much and not too little. You're happy with something in between.

Created by Standard Deviation, the Fractalism HTML5 web toy takes a 5-pixel font popularized on the Commodore 64, and turns it into an infinitely recursive alphabet, where every letter is made up ...