"Hug Your Homies": The Story Behind a Little Sticker With a Big Goal first appeared on Powder on Jun 10, 2025 Among the hits?

Richmond native David Gonzales has a homie on every street corner ... He's sold nearly 100 million of the muy popular little Chicanos -- Hollywood, Bobby Loco, El Padrecito and the rest.

Kendrick Lamar is one half of the music video directing team the little homies with Dave Free, and their partnership has produced stunning clips for songs like "HUMBLE," "All The Stars," and ...