L’Oréal’s computerized makeup applicator called HAPTA is the first of its kind in the world — and will be available at the end of 2023. Twitter / @TansuYegen.

L’Oréal had another makeup applicator to show off as well. It says that L’Oréal Brow Magic can help folks to achieve a personalized eyebrow look based on their facial features and natural brow.

In this initial setup, the lipstick is in a custom holder that has a spring-loaded release. This makes it possible for someone to remove from the case with one hand. In theory, that is.

The lipstick applicator, she says, "took me a little while to find but it was only $12 and it hadn't been used and came with all the original instructions." ...

Researchers in the U.K. have developed a 3D printed makeup applicator, which means perfect lipstick every time -- minus the mirror.

ColourPop has been on a roll lately. The brand has launched new formulas, collabs, and now it's even changing its packaging, too. According to its Snapchat, ColourPop changed its liquid lipstick ...