L’Oréal’s computerized makeup applicator called HAPTA is the first of its kind in the world — and will be available at the end of 2023. Twitter / @TansuYegen.

In this initial setup, the lipstick is in a custom holder that has a spring-loaded release. This makes it possible for someone to remove from the case with one hand. In theory, that is.

L’Oréal had another makeup applicator to show off as well. It says that L’Oréal Brow Magic can help folks to achieve a personalized eyebrow look based on their facial features and natural brow.

The lipstick applicator, she says, "took me a little while to find but it was only $12 and it hadn't been used and came with all the original instructions." ...

Researchers in the U.K. have developed a 3D printed makeup applicator, which means perfect lipstick every time -- minus the mirror.

ColourPop has been on a roll lately. The brand has launched new formulas, collabs, and now it's even changing its packaging, too. According to its Snapchat, ColourPop changed its liquid lipstick ...