The new logo coincides with Ligue 1 announcing a new corporate sponsorship agreement. It was previously revealed that the division would soon be teaming up with McDonald’s. French officials then ...

The Ligue de Football Professionnel (LFP) have announced a deal that will see France’s top professional division rebranded as Ligue 1 McDonald’s from next season. LFP have struck a deal for ...

The ceremonial arches at competitions will be replaced by the campaign logo. A giant tarpaulin will cover the center circle before kick-off of every McDonald’s Ligue 1 match. LED panels and ...

Despite this, McDonald’s does not necessarily have the best reputation as a company. For example, the American restaurant is widely seen as a cheap value brand. Although Ligue 1 Uber Eats is also not ...

The Ligue 1, the French football league, has reached an agreement with McDonald's for the next three years. A partnership that will begin from the first of July 2024, as announced today ...

McDonald's is set to take over as the sponsor of the highest division in French soccer after striking a three-year deal with Ligue 1. The fast-food chain is set to succeed Uber Eats as the title ...

“DAZN wants to see Ligue 1 McDonald’s grow in reach, audience and value. We can help deliver that with our fan-focused innovative approach to production, marketing and distribution. And we are ...

FRANCE'S top flight is set to be renamed Ligue 1 McDonald's after the fast-food giants reportedly agreed a £17million-a-year deal. The league has been known as Ligue 1 Uber Eats since the food ...

PARIS, March 21 (Reuters) - France's top soccer league will become the McDonald's (MCD.N), opens new tab Ligue 1 from July 1 after the U.S. fast food chain signed a three-year sponsorship deal on ...