In the clip, Gilchrist’s two real-life brothers, Michael and Tommy, push a bowl of the mysterious, supposedly good-for-you cereal at him, saying, “Give it to Mikey. He won’t eat it.

“He won’t eat it,” says his big brother as he slides over a bowl of cereal. “He hates everything.” But Mikey went ahead and gobbled up that Life. “He likes it! He likes it!” says his ...

Happy National Cereal Day, which is celebrated annually on March 7. This special holiday honors one of America's most beloved ...

Welcome to Tabletop Week. Like plates, bowls need to fit the life you lead. Do you like to eat pasta out of a wide-rimmed vessel on the couch? Is cereal your go-to midafternoon snack? Do you like ...

Whether they’re painting the sky or brightening up your cereal bowl, rainbows sprinkle a touch of real-life magic into our everyday lives. Get ready to embrace the power of rainbows with Lucky ...