Walter Käch's 'Lettering' is cult classic design book whose ripple effects can be seen in some of the biggest brands of today ...

Do anything while you snack, and you risk making a mess. Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby ...

Repetition Using repeating patterns or shapes can add interest - for instance, using a certain shape or line type as the basis for a lettering design. Negative space The empty space between ...

which is heavier and darker than the regular type. Here's what to keep in mind when using bold in page layouts and designs. Bold fonts are used for emphasis to make certain words and phrases stand ...

Chris Bellinger of D3 and Eamonn Dixon of Goodby Silverstein & Partners explain what happened when they set out to design a font using only the other hand. The aim was to make something authentic ...