151; -- Super Bowl XLVI is set to be the centerpiece of a social-media spectacular, with Coca-Cola bubbling up as the ... chief innovation officer at ad firm Leo Burnett USA, not involved in ...

By doing so, the soda-maker ended an 11-year streak of making Super Bowl ad appearances. Coke has over the past two decades become a Super Bowl stalwart. Working hand in hand with ad agency Wieden ...