The brilliant part of the "Leggo My Eggo" campaign, according to Jacques Chevron, who worked at Kellogg's ad agency Leo Burnett U.S.A. in the early 1970s, was not so much the catchy, rhyming tag line ...

Y’all better leggo my Eggo ice cream sandwiches because these are the only frozen “waffles” I want to be eating from now on and I will NOT be sharing. The Rice Krispies Treats lineup ...

Our 'L'Eggo My Eggo' tagline is the most distinct brand asset in the entire Kellogg's portfolio. However, largely due to the proliferation of breakfast options, we were ...