But since Eric Reis authored the book, The Lean Startup (Crown Currency, 2011), the methodology has driven large corporations to adopt a lean thinking mindset in regard to their service ...

Almost half of all startup capital investments [go] to companies located in California.” As you craft your business plan, many businesses in this state use a lean startup plan, which often includes: ...

The lean startup, as Blank explained in a 2013 Harvard Business Review cover story, favors experimentation, a customer-centric approach, and agility over traditional up front strategies.

How the ‘Lean Startup’ Methodology Can Help Grow Your Business. Discover the agile approaches businesses are taking to product and service development.