Miami Heat’s LeBron James goes up for a dunk in the first half of an NBA basketball game against the Philadelphia 76ers, Wednesday, March 13, 2013, in Philadelphia. (AP Photo/Matt Slocum) AP We’re ...

Nike also unveiled a new banner of James in downtown Cleveland featuring his signature chalk toss, which he retired during his four-year stint with the Miami Heat.

I moved into my first apartment right around the time Nike dropped the ad campaign, and as you might expect for a 25-year-old who couldn’t get enough of LeBron, I set out to get some Chamber of ...

This Thanksgiving Nike will debut its latest LeBron commercial. The new spot, called "Chalk", draws its inspiration from The King's pre-game talcum powder toss. Keep an eye out for the multiple ...

LeBron James returns to chalk toss. Brian Windhorst Oct 2, 2013, 01:17 PM ET. Close. ESPN.com NBA writer since 2010; ... He tweeted a link to a Nike commercial from 2008 that featured the routine.

LeBron James, a comedic actor best known for his work in the movie Trainwreck, has made a new goosebumps-inducing Nike commercial centered around the now immortal block that helped the Cavs seal ...

Here's everything to know about LeBron James and Bronny James' Nike commercial, including how the Lakers rookie was pranked by his superstar dad in new ad.

The NBA season begins on Tuesday, and hours before the first tip-off, Nike dropped this inspiring ad that features reigning champ LeBron James. It cycles through different scenes of basketball ...

It's a bold decision. Tattooing "Chosen 1" across your back potentially sets you up to advertise a lifetime of disappointment and ridicule. But LeBron James was branded as the Chosen One thanks to ...