LeBron James, whose journey from a ... in a statement emailed to Ad Age said the Ruffles campaign gave the company a chance to explore a side of James that its previous work with him had not. ...

LeBron James, whose journey from a childhood in Akron to NBA superstardom has earned him a parallel career as a high-scoring marketer, sees his story interwoven with those of four other underdogs in a ...

Jamie Lee Rodriguez of Merrick appears in a new commercial for Ruffles potato chips that stars basketball legend LeBron James. Credit: Ruffles By Anne Bratskeir Special to Newsday December 23, 2021 ...

17-time NBA All-Star LeBron James has collaborated with the Official Chip of the NBA, Ruffles, for a multi-year partnership empowering fans to celebrate and embrace all of life’s obstacles ...

Entitled “Ruffles D.N.A. with LeBron James,” the commercial features the song “DNA.” by Kendrick Lamar. It is now airing nationwide and also available to watch on Frito Lays’ YouTube page .

Ruffles is teaming up with LeBron James on the Own Your Ridges campaign, ... The campaign will kick off with a television ad titled, Ruffles D.N.A. [Read More: Ruffles, ...

LeBron James in the ad he posted Saturday. After Los Angeles was dispatched in the first round of the NBA playoffs by the Timberwolves, James said he was uncertain about his basketball future.

Ruffles and PepsiCo are donating $3 million USD over three years to the LeBron James Family Foundation to continue the work to uplift communities through education. To learn more, visit OwnYourRidges.