Over the past few years, Ruffles has partnered with a series of professional athletes to launch uniquely flavored chips. Things launched last year with LeBron James and his Flamin’ Hot Sour ...

But now Charles Barkley can also be found on a bag of Ruffles. Barkley ... seemingly acting drunk while offering commentary on LeBron James' All-Star reserve selections.

As Jay Z’s “My 1st Song” plays, you can wind through the rooms and see reflections of the boy – a remote-control Hummer sits on the floor – as well as the man LeBron becomes. His high ...

which also has endorsement deals with NBA stars like Jayson Tatum and LeBron James. The Aces star has a multi-year deal with Ruffles, beginning with the launch of the new Ruffles Ridge Twists ...