She cashed in her chips. Lay’s introduced a new chip flavor chosen from tens of thousands of suggestions in its annual $1 ...

An Oklahoma woman has taken the top prize in Lay’s 2025 "Do Us A Flavor" competition. Paula George of Sapulpa is the creator ...

Lay's received more than 700,000 submissions from fans across the country for their "Do Us A Flavor" contest. Here are the 3 finalists. $3,500 iPhone possible?

What’s your $1 million potato chip flavor idea? Neelia Lynn of Chesterfield County’s answer to that question earned her a top 3 spot in Lay’s “Do Us A Flavor” contest,… ...

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay ...

Lay's is rolling out three finalist flavors in its "Do Us A Flavor" contest. Here's what to know about the flavors and where to find them in Michigan.