The morning after the 2025 ESPY Awards, Variety hosted a robust lineup of sports and media leaders at the 1 Hotel West ...

Study by Klarna and Sports Innovation Lab values market for women's sports merchandise at $4 billion ... “The most common assumption is that there isn’t an audience for women’s sports apparel.

Discover the top 10 best workout clothing brands for women that combine style, comfort, and performance. From innovative fabrics to trendy designs, find the perfect gear to elevate your fitness ...

By the 1990s, women’s sports apparel boomed with companies Moving Comfort, Reebok and Nike entering the competitive space, the latter developing the first compression sports bra in 1999.

At 28, Wilson is one of the most recognizable faces in women’s sports. She won an ESPY in 2024 for Best Female Athlete and led the Las Vegas Aces to back-to-back WNBA championships in 2022 and 2023.

She said the collection is more than just a women’s sports apparel line because you can wear the clothes anywhere, not just to a Royals game. “It’s all so cute,” Erceg said.