The Story Behind the Lacoste Crocodile Shirt A 1920s French tennis star put the little reptilian logo onto a white polo shirt. Emily Spivack. June 4, 2013. Get our newsletter!

Explore the story of Lacoste, one of the most iconic fashion brands in the world. It all began with a joke,a simple design that was never meant to change the fashion industry. The brand, known for its ...

And Lacoste didn’t like traditional tennis garb. "He was the first guy to get rid of sleeves on his shirt," Clapp says. "He was the first guy to wear short-sleeve shirts.

Lacoste, the crocodile-logo polo shirts that were practically issued to people coming of age in the 1980s, is opening its second Illinois store next month in Westfield Old Orchard in Skokie.After ...

The famed crocodile logo, the one that legendary French tennis player Rene Lacoste embraced as his nickname, comes most recognized on the tennis court adorned on the world’s No. 1 ATP player ...

FIRST SERVE: Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The partnership will kick off at the next edition of the tournament ...

Lacoste is swapping out its signature crocodile logo with 10 other animals, all on the endangered species list, for a limited time. The “Save Our Species” collection, in partnership with the ...

Novak Djokovic Just Became Lacoste's 'New Crocodile' He's stepped away from Uniqlo to follow in René Lacoste's (proverbial) footsteps. By Jonathan Evans Published: May 22, 2017 6:02 AM EDT ...

For the fourth straight year, the Lacoste crocodile takes over the Miami Open in Key Biscayne, Fla. Lacoste’s partnership with tennis tournament — which draws top players from around the world ...

Netflix has partnered with fashion brand Lacoste for a new collection inspired by some of the streamer’s most popular shows, according to a press release. The collection launches April 12. On offer ...

Recently, friends and I were discussing Izod and Lacoste. Most of us recall wearing Izod shirts with the alligator logo in elementary school, but one of my friends swears that Izod never used the ...

More tennis. Lacoste. ... The crocodile is seen on the side heel above the modern chunky outsole. "What is new is how we have mixed these two expressions of tennis on the L003 Neo," Spindler says.