The brand has incorporated Cypheme's technology in its warehouses to assist human anti-counterfeit experts in identifying and ...

In 1927, an artist called Robert George was commissioned to bring the crocodile to life as the brand’s logo. With the help of agency BETC, last year Lacoste switched up its crocodile symbol for the ...

For the pieces, Lacoste reimagined its iconic crocodile logo with elements of the Netflix shows on a collection of polos, caps, sweatshirts, and tracksuits. The eight shows represented by the ...

Pelagia Kolotouros’s rhetorical questions nicely encapsulated her self-appointed task at this peak piqué producer of crocodile logo tennis-based sportswear: to use the founder René Lacoste as ...

Lacoste is the first fashion brand to adopt ... Cypheme’s Vrai AI will focus on the brand’s iconic and often-copied crocodile logo to identify fakes. The brand has incorporated Cypheme ...