A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

Jeffrey Lack: Brand marketing is super critical to making sure that people have an emotional connection to your business. When people say brand marketing doesn’t matter, ...

If not, here are six possible explanations to your woes in content marketing. 1. Lack of Planning. Like the saying goes “Fail to Plan is Plan to Fail”. ... Therefore, the only way to succeed is ...

The post Half of ecommerce brands lack the support to scale personalization effectively appeared first on MarTech. Screenshot 2025-04-15 at 10.23.43 AM Screenshot 2025-04-15 at 10.24.46 AM ...

Does Not Lack Brand Recognition. Oct 10, 2014 4 min ... Created by Congress in the Travel Promotion Act, Brand USA opened its doors in May 2011 with the goal of increasing international tourism to ...

Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements ...

Fossil's declining gross profit margin over the last 4 years indicates an unstable cost structure. Fossil's declining sales is brought on by a lack of brand identity and poor marketing. Despite ...

Only half of marketers think the content they produce is more varied and more comprehensive than that produced by their industry rivals.That’s the alarming statistic revealed in research carried out ...

While brands appreciated performance improvements, the lack of transparency mirrored the struggles with Google’s PMax. Amazon’s Performance+, launched in 2024 , is following a similar path.

Marketers aren’t using social media intelligently enough, says Brian Solis; they're failing to adapt their strategies to the subtle, cultural nuances of the different social networks. Brand marketers' ...