Spain's top football league La Liga is fueling passions between its highest-profile clubs, Barcelona and Real Madrid, with a new logo and brand identity for the 'El Clasico' contest between the pair.

According to a La Liga press release, the new brand identity and El Clasico logo represents and reflects “the essence of this iconic football encounter: rivalry, strength, passion, technology ...

La Liga says it is the first ... "It makes us proud to sport the logo of a brand as prestigious and representative of Spain as LaLigaSports,” added Paco Hernandez, captain of the SpaNow with ...

LaLiga new logo Spanish football league LaLiga has announced a rebranding exercise and the onboarding of a new presenting partner with gaming major EA (Electronic Arts). The gaming major will ...

The proposal for the new logo is expected to be presented in 2023 with the changes coming into effect by the 2024-25 season. Barcelona's logo was last updated two decades ago.

This unpredictability, though, is encouraging for the wider La Liga brand. The perception has long been that Spain’s top division is one dominated by two clubs – Real Madrid and FC Barcelona.

EA Sports FC will have all the title naming rights for all La Liga competitions from the 2023/ ... The new partnership will see a total re-brand of La Liga with EA Sports including all logos, ...

LaLiga's new visual identity will impact the 42 clubs that make up its two football divisions, all of which will wear the new logo on their kits, as well as the league's digital environments. The new ...

Barcelona are sporting a logo of American rapper Travis Scott's record label 'Cactus Jack' on their jersey against Real Madrid during their must-important La Liga El Clasico on Sunday at the Lluis ...