The bar of soap dissolves over time, but the lump does not ... Everything about it and the people involved in bringing it to life - across Unilever, Lux, Wunderman Thompson and the Indian Cancer ...

Lux, the beauty soap brand owned by Hindustan ... While the distinctive bar of soap dissolves over time but the lump stays. Unilever and its advertising agency Wunderman Thompson collaborated ...

Western-style soap commercials and cents-off coupons don ... In many rural villages, walking around with a bar of Lux is still the personal-care equivalent of pulling up in a Mercedes-Benz.

Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move ...

Global consumer goods brand Unilever has announced the introduction of sustainable Algal Oils for one of its biggest soap brands, Lux. The Algal Oils, produced by renewable oil and bio products firm ...

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...

Lux has redesigned soap with a visible lump on it to alert women about the importance of breast examination. This distinctive bar of soap dissolves over time but the lump does not. Unilever and ...

Lux, the beauty soap brand owned by Hindustan ... While the distinctive bar of soap dissolves over time but the lump stays. Unilever and its advertising agency Wunderman Thompson collaborated ...