Eggo is a name that instantly comes to mind when you think of frozen waffles. The brand is famous for its catchy phrase “L’eggo my Eggo” and has captured both children’s and adults’ love ...

A total of 1 million waffles are being given away by Eggo, who wants moms and dads to L'Eggo of the stress related to high-pressure mornings Dave Quinn is a Senior Editor for PEOPLE. He has been ...

The brilliant part of the "Leggo My Eggo" campaign ... When the frozen waffle brand was introduced in 1970, it competed against Aunt Jemima, a brand that changed advertising strategy every year or so, ...