Kraft wants you to wake up and smell the mac and cheese. The company hopes the new “breakfast” label could take away some of the shame that’s associated with parents serving their kids easy ...

A federal judge said Kraft Heinz must face a proposed nationwide class action lawsuit over claims that its Kraft macaroni and cheese contains no artificial preservatives.

Pinky Cole on the success of her Slutty Vegan fast food chain 04:24. According to consumer insights firm Numerator, less than 30% of dairy-free mac & cheese buyers repeat their purchases due to ...

Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space.

Kraft Foods introduced Kraft Mac & Cheese in 1937 during the Great Depression. Over the course of eight decades, the brand became a famous American comfort food.

Kraft Macaroni and Cheese is shortening its name and giving the famous blue box a makeover, the Kraft Heinz Company announced on Wednesday.. Consumers can say goodbye to the (already somewhat ...

Mac and cheese is now breakfast food, according to Kraft. The company has removed the "dinner" label on its mac and cheese packages for the first time.

Kraft Heinz Co. said Wednesday it's changing the name of its Kraft Macaroni and Cheese comfort food, as well as its logo and the blue box, as the consumer foods company introduces the new Kraft ...

Boxes of Kraft Macaroni & Cheese are seen on display at Ideal Food Basket in the Flatbush neighborhood of the Brooklyn borough of New York City on Nov. 8, 2021. (Credit: Michael M. Santiago/Getty ...