For instance, in a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign in 2011.

Kotak Mahindra Bank's new customisable debit cards have a minimalist look and feel to them. ... the card holder's name and the Visa logo. Visual details such as the digital chip, ...

Pathos, Ethos, Logos in Kotak Bank’s communication Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy ...