One adorable Sanrio character was completely eliminated from the franchise's line-up of characters forever for a shocking reason.

Hello Kitty and Sanrio are expanding big time with their new deal with two of anime's top studios that could change the kawaii brand forever.

Sanrio is about to lose one of its character creators responsible for some of the franchise's most popular faces.

Sanrio’s New Fantasy Series Turns Hello Kitty’s Gang Into Hot Anime Guys Sanrio is giving Hello Kitty an anime boy makeover with the new fantasy franchise, Fragaria Memories.

Kirimi-chan is the latest character to join Sanrio, the Japanese lifestyle brand behind Hello Kitty. But she isn’t a teddy bear, a cute cat or a furry friend of any kind.

Animal Crossing: New Horizons ’ Sanrio crossover amiibo cards — selling exclusively at Target — launch on Friday, March 26, and Target is telling customers they can start buying them at 9 a ...

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game ...

New Horizons' 1.9.0 update has added a range of Sanrio-inspired villagers and other items; here's how to get them in your game.

Sanrio will release Yu-Gi-Oh collaboration items that use the same monster-mascot pairings as the McDonald's campaign.

TOKYO – Hello Kitty owner Sanrio surpassed Japan’s biggest company Toyota Motor in stock turnover last month on the firm’s inclusion to the MSCI index and its perceived resilience to tariff ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

Those Animal Crossing: New Horizons-Sanrio collaboration amiibo cards, which were only previously available in Japan and the EU, are finally arriving in the US on March 26th. Nintendo first ...