Sanrio's Kuromi is due to celebrate her 20th anniversary this year. However, these celebrations have hit a roadblock given ...

Sanrio differentiates itself from peers in the toys and recreation industry by increasing the popularity of its character intellectual properties, or IPs, over the years through product sales ...

According to Sanrio, these characters are all based in a fantasy world where its mascots exist. Hello Kitty and the gang are said to be lords of the land, and these are their knights.

Kirimi-chan is the latest character to join Sanrio, the Japanese lifestyle brand behind Hello Kitty. But she isn’t a teddy bear, a cute cat or a furry friend of any kind. She’s a fillet of ...