NEW YORK -- Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix.

That’s right, Kool-Aid Man is the latest mascot to encounter grim circumstances in 2020 as the iconic anthropomorphic pitcher of, well, Kool-Aid has gone missing. Videos by ComicBook.com ...

When the Kool-Aid Man next hurtles through some unsuspecting homeowner’s wall, he’ll look snazzier, more up-to-date, more “lifelike,” according to parent company Kraft Foods Group Inc.

Dive Brief: Kraft Heinz beverage brand Kool-Aid is running a campaign in which mascot Kool-Aid Man has gone missing while on the hunt for a new flavor, and fans are called on to help find him, ...

And it's not the Kool-Aid mascot's figure that is changing with the times. The Kool-Aid Man's Facebook page describes him as a 7-foot pitcher "living the jug life" instead of the thug life.

Another unemployed childhood icon: Kool-Aid is revamping its Kool-Aid Man mascot, changing him from the live-action soft-drink pitcher who crashes through walls and yells, “Oh, yeah!” to a ...

Last night’s Rachel Brosnahan-hosted episode of SNL included a Kool-Aid-themed parody of the Gillette’s commercial “We Believe.” Like its inspiration, this fake-ad aims to sell a product ...

Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix.

NEW YORK Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for busting ...