On #matchatok, TikTokkers have made the humble powdered tea into a viral sensation, with the tag boasting more than 40,000 posts dedicated to matcha-making methods, recipes and hauls.. Those same ...

Matcha, which translates to “rubbed tea” in Japanese, is a type of green tea ground into fine powder. Before the leaves are harvested, they are shielded from sunlight for weeks so that all of ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

Matcha’s caffeine content is also influenced by the time of harvest, weather conditions throughout growth, and the age of the leaves (with caffeine content tapering off as the leaves get older ...

Inside Japan, matcha consumption had been on a decline for the past few decades, with consumption rates dropping from 1,174 grams per household in 2001 to 844 grams in 2015, according to Eater.In ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

Matcha has grown in popularity in the U.S. and is used not only for iced and hot beverages but is also a common flavor for baking, ice cream, smoothies and anything else you can imagine.