Social media channels are an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including ...

In 2011, social ... as channels for CRM and customer support, managing pissed off or happy customers in near realtime. 5. ROI Is Still Huge ROI will remain a key metric to any social media strategy.

If you are already a social media power player or influencer then it's easy, and reassuring, to say the answer lies in creating great content. Back to the quality issue. I'm not at all sure that ...

The social media presence of Samsung, Apple and Sony all have elements of audience-centricity, which impacts the level of positive sentiment on social media. Developing good products, solutions, and ...