Social media channels are an integral part of modern digital marketing strategies. Social media marketing is most effective when it is aligned with a brand’s entire marketing strategy, including ...

With over a billion people on social media it’s irresponsible for any brand not to have some sort of presence. 2012 will be the year for brands to go beyond cookie cutter campaigns and really ...

If you are already a social media power player or influencer then it's easy, and reassuring, to say the answer lies in creating great content. Back to the quality issue. I'm not at all sure that ...

The social media presence of Samsung, Apple and Sony all have elements of audience-centricity, which impacts the level of positive sentiment on social media. Developing good products, solutions, and ...