The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

Parade. For years, KFC was synonymous with fried chicken. From its "finger lickin' good" slogan to its instantly recognizable ...

Explainer: Why does a giant global corporation care so much about the logo being used by a young Christchurch entrepreneur?

The KFC Corp. on Tuesday launched a rebranding campaign with an 87,500 square-foot image of Colonel Sanders in the Nevada desert which the company says makes Kentucky Fried Chicken the world's ...

However, in 1991, Kentucky Fried Chicken officially condensed its name to KFC. At the time, the company noted a very simple reason for this update: It just wanted a shorter name.

<p>The Kentucky Fried Chicken logo is seen inside the international chain's local franchise February 17, 2006 in Tel Aviv, Israel.</p> ...