Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

Los Angeles Lakers star LeBron James has added another milestone to his historic career, albeit one the 40-year-old likely ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Coming to toy shelves soon: LeBron James in the form of his own Ken doll. James, the NBA's all-time leading scorer and 21-time All-Star, through his LeBron James Family Foundation, has partnered ...

The LeBron Ken doll is part of Mattel’s new Barbie Signature “Kenbassadors collection,” which celebrates the influential Ken figures who create positive change and contribute to a better ...

Krista Berger, senior vice president of Barbie and global head of dolls at Mattel, described Ken as “Barbie’s longtime best friend and supporter”. “We are excited to bring fans a new ...

The new dolls join the diverse Barbie Fashionistas range, which has added more than 170 looks added since 2015. Barbie has announced new looks in the diverse Fashionistas line, including dolls ...

Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to have a Ken doll modeled in his likeness. The newly introduced doll will ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...