'Jumpman' inspires 30 years of athlete logo history (1:41) Since 1988, Michael Jordan's soaring silhouette has been the gold standard for athlete logos, but the innovation hasn't slowed in its wake.

The Air Jordan III, the first to feature the silhouette of MJ stretched out heading toward the basket for a dunk on the shoe's tongue, came out in 1988 at $100 a pair.

Michael Jordan’s "Jumpman" might be the most famous athlete-associated logo on earth. Many athletes have their own branding and design; Tom Brady for example, has TB12 and LeBron James has his ...

A photographer is suing Nike in federal court, alleging that the sneaker company used his work to make its famous "Jumpman" logo of Michael Jordan's silhouette. Jacobus Rentmeester is accusing ...

Moreover, Nike would likely have no issues proving the fame of its Jumpman logo. Nike took advantage of USPTO filing procedures in receiving the maximum 180-day filing extension for its Notice of ...

The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.