Meta is ending its diversity, equity and inclusion programs, known as DEI, the company said Friday, becoming the latest company to pull back from such practices in the wake of pressure from conservative critics and customers.

Meta on Friday told employees that its plans to end a number of internal programs designed to increase the company’s hiring of diverse candidates, the latest dramatic change ahead of President-elect Donald Trump’s second White House term.

Meta, the parent company of Facebook and Instagram, will terminate all DEI programs—including in hiring, training and selecting suppliers. “The legal and policy landscape surrounding diversity, equity and inclusion efforts in the United States is changing,

A memo from Meta says DEI has become ‘charged’ because such practices are seen as delivering ‘preferential treatment of some groups over others.’

DEI programs are ending at major companies — with the latest changes happening at Meta, the parent company of Facebook and Instagram. Meta announced the rollback of its major diversity-oriented programs in a memo Friday,