You can even get new pairs of jeans straight from JNCO.com for as much as $280. JNCO (Judge None Choose One) started as a much smaller brand in Los Angeles in 1985.
Mental Floss on MSN1y
A Brief History of JNCO JeansJNCO ads popped up in skateboarding magazines like Thrasher. The jeans grew popular in the rave scene, where Revatex hired breakdancing teams to perform and represent the brand. DJs got free pairs.
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