David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

And thus, the logo. And thus, Jerry West became The Logo. And in so many ways, there couldn’t possibly have been a better choice for that honor than West, who died peacefully Wednesday at 86 ...

Jerry West was a 14-time All-Star for the Los Angeles Lakers. A statue of him outside Crypto.com Arena in Los Angeles has the star guard in a similar pose to the one that inspired the N.B.A.’s logo.

How Jerry West became the NBA’s logo. A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969. June 12, 2024.

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

NBA great Jerry West died on Wednesday — but his legacy lives on as his likeness appears on the basketball league’s iconic logo. West, 86, was an undoubted legend. Known as “Mr Clutch,” he ...

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.

Today, Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has literally symbolized the NBA for the past 55 years.

Jerry West meant so much to the NBA from his days as a player to what he did as a member of ... we're all reminded of the fact that it was his silhouette that was used on the NBA logo since 1969.

To Magic fans, though, the image of Jerry West is not his iconic silhouette on the NBA’s logo. It is his haunting shadow that has forever darkened Orlando’s championship dreams. … ...

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West.. He was that good.