The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

The JCPenney store at the Westfield Annapolis Mall in Maryland as shown on August 22, 2020. Michael Lisicky. It’s been a long difficult road for JCPenney JCP.For the past few decades, the ...

JC Penney has its old CEO, Mike Ullman, in charge of the company again. Abundant sales and coupons have returned, as have brands that disappeared for a spell. In many ways, the JC Penney of old is ...

JCPenney plans to close nearly 200 stores this year and an additional 50 stores next year as it ... J.C. Penney is skipping an interest payment, putting the struggling retailer on the path ...

Sales and profit slumps were relatively modest, a sign the department store’s merchandising and marketing efforts are paying ...