In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

Matcha protein is all the rage on TikTok, and it makes sense. You get all the antioxidant benefits of matcha and all the muscle growth power of protein.

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...