PARU Tea has evolved from a trendy matcha destination into a space ... It really goes into the principle of Japanese tea ceremony. 'Ichigo ichie' is one chance, one meeting. You always want ...

NARA--Nara's famed Saidaiji temple here is breaking temporarily with its nearly 800-year tradition of serving "matcha ... tea schools. Before long, large bowls started being used for the ceremony.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Growing up in Nara, Japan, surrounded by tea fields ... have been making their own matcha for most of their lives. I've even inherited some of their matcha bowls and utensils.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

And today matcha is at the center of Japanese tea ceremonies that are performed for cultural and religious purposes. Glass: Depending on the tea ceremony, there will be different types of matcha, like ...